Whether art, music, fashion, or culture; originality means many things to many different people. But it is unarguably about a commitment to where things began and a passion for where things are going.
Growing up in Hawai’i as an advocate to hip hop and sneaker culture with a passion for preserving indigenous customs, Steve Fountain, Founder of Lacer Headwear, was always inspired by the roots of original form. This passion triggered his creation of the “Lacer,” a patented design that combines the baseball cap and sneaker perfectly to produce a supreme companion accessory for any pair of kicks.
Lacer embodies a maxim of “evolved originality,” by providing fashion accessories for those drawn to cultural evolution and who purposely avoid conventional concepts. Inspired by sneaker culture, Lacer Headwear allows the evolution of sports footwear to be relived within a baseball cap.
As a visionary designer, Steve grew more determined to see his creation come to life. In 2007 Steve teamed up with his New York partner, Mike Zarcone, to bring Lacer closer to the core sneaker scene and bridge the gap between Hip-Hop’s birthplace and Lacer Headwear.
As a company we would like to be known as the resistance to brand-tyranny, representing inventiveness, reconstruction, evolution, and originality.